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CBA FINDINGS & RECOMMENDATIONS
Internet advertising is booming. Industry revenue in 2004 reached a record $9.6 billion, almost 33% higher than in 2003, according to a report issued last week by the Interactive Advertising Bureau and PricewaterhouseCoopers.
Thank you for purchasing our Covert Business Analysis TM (CBA) for your online competitor marketplace. This report will be kept in strict confidence and will not be shown to anyone in the Jury Consultant industry. By tapping into to your competitor's successful Internet marketing strategies, you will immediately gain a significant marketing advantage over your top competitors. Lens: This amount of competitor information can overwhelm in size. We have cut these CBA reports down to what is important and what we can learn from your competitor's online marketing strategies. Please feel free to call me directly to answer specific questions that you may have about these CBA reports. This information is a snapshot of what is going on in your industry today and we recommend a follow up report in 3-6 months because Internet marketing is constantly changing. These CBA Competitor Reports are organized in 13 sets of reports: Market Summary : Your marketplace is a moving target. While you aim your marketing cannon at this marketplace, it is moving. It is not as competitive as some legal marketplaces that we have analyzed and you have an open window of time to be the top player in this industry. If you apply the strategies outlined in these CBA reports, you will be one of the top players in this "niche" industry in the coming months. The Jury Consultant firm that steps up and makes the biggest impression on law firms via the Internet in the coming 6 months will become the front runner and the other competitors will be playing catch up and comparing themselves to the front runner for the following 12 months. Each of your top competitors has a strategy of staying with what "is" working for them and slowly testing what "may" work for them. No one competitor has figured out how to gain the major share of Internet traffic for Jury Consulting. Their strategies can be summarized as "hit & miss" and "ready, fire, aim ." These CBA Competitor Reports are a blueprint to a successful Internet marketing campaign for your targeted marketplace. Each section has vital information on each competitor strategies that are targeting your keywords. It is our opinion that your competitors have not gone to this type of exhaustive competitor analysis to examine their online competitors or they would have links in obvious place that are available to any competitor to by simply examining their competitor link reports. Internet Marketing and the Legal Profession Today's legal managers not only recognize the benefits of online marketing, but also understand that more businesses as well as the general public expect to access information about law firms via Websites. The ability to get visitors from highly targeted keywords on search engines can make or break a business in months. The Internet has helped level the playing field with larger companies. Firms of all sizes are establishing customized Web pages featuring background on their practices, attorney profiles, client testimonials, and areas of expertise. The legal profession continues to be transformed by economic shifts and heightened competition from aggressive firms hiring top online marketing firms to dominate their area of expertise. The Future Real Estate Office The future virtual law office is an ongoing project. The ability to post online articles and resources for clients to better understand your services will be an important ingredient to achieve success in this industry. In this information age, content is still king on the Internet. Having well optimised Web pages will increase your search engine visibility and make it easier for spiders to index your site in your area of expertise. We recommend that you look through these CBA competitor reports and number these strategies in the order of importance and begin working on strategy #1. I am available for a call to help set up any of these recommended strategies or to answer any questions that you may have regarding these CBA competitor reports. You can reach me on my direct line at 805-375-6150. Best Regards,
David Dimas
www.webpositionadvisor.com
www.targetanalyst.com
"The secret of business is to know something that nobody else knows." - Aristotle Onassis
About Webpositionadvisor.com
Webpositionadvisor.com (WPA) is a full service Internet marketing and consulting firm that specializes in the legal marketplace. WPA understands that ALL Internet marketing is a process, NOT a one-time project. We are completely and passionately committed to the fact that the Internet marketing requires continual education and research. WPA believes that maximum success for our clients can only be achieved if we use the most advanced and informed marketing techniques, translated through technology, to capitalize on ALL marketing channels being used in your industry. WPA is able to build on the successes that we learn from top competitors in the marketplaces that we manage for our clients. These successes give our clients an advantage over their competitors and have an immediate impact on their marketing campaigns. Some of our projects have included: Successfully managing multi-million dollar marketing campaigns for our clients based on the knowledge we get from our Covert Business Analysis (CBA) reporting system. We have performed our CBA analytics for top law firms, and we have performed CBA competitor reporting in the Computer industry (IBM), Insurance industry, Real Estate industry, Pharmaceutical industry, Steel Industry, Corporate Apparel industry, Drug Testing industry, Merchant Account Industry, Herbal industry, Hotel industry, Online Storage, Commodities, Click Fraud, etc. We have built our own visitor tracking software www.targetanalyst.com and are developing our own Click Fraud software that will be available in summer 2005.
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